GUILD Launches in the Silo District.

In the build-up to the September opening of the Zeitz Museum of Contemporary Art Africa (MOCAA) at the V&A Waterfront Silo District, The Guild Group has launched GUILD, a new multifaceted flagship design destination.

Published: August 2017
Video/Photos: Justin Patrick, Adriaan Louw, Ben Orkin

The Silo District at the V&A Waterfront in Cape Town is developing into the most important concentration of art, architecture and design on the African continent. Not only is it home to the already instantly recognisable Silo Hotel, with its massive, pillowy windows that bulge through the geometry of the old elevator tower of the historic Silo building, but come Heritage Day it will be home to the Zeitz Museum of Contemporary Art Africa (MOCAA), the first major museum dedicated to contemporary art from Africa and its diaspora, and the biggest of its kind on the continent‎.

 

Zeitz MOCAA’s founding collection will include collected works from its founder Jochen Zeitz, well known as the former CEO of PUMA. (At just 30 years old, he became Germany’s youngest CEO of a public company ever.)

 

But there’s another art and design destination that has already opened less than 100m from the Zeitz MOCAA. GUILD, launched by The Guild Group, is a 450m2 multifaceted venue that includes a concept store, an in-house studio range of furniture and the Southern Guild Gallery, showcasing collectible, limited-edition design and art.

 

The Guild Group, founded nearly a decade ago by design visionaries Trevyn and Julian McGowan, is most recognised for collectible design gallery Southern Guild and export agency Source. They have almost single-handedly put South African design on the world map, taking the Southern Guild collection to international fairs, such as Design Miami/, Design Days Dubai and Collective in New York. Their pioneering vision and insight into global design markets earned them places on USA Art + Auction magazine’s “Power 100” list of the most influential players in the global art world, City Press’s “100 World Class South Africans” and Fast Company South Africa’s “The Most Creative People in Business 2016”.

 
Come Heritage Day the Silo District will be home to the Zeitz Museum of Contemporary Art Africa (MOCAA), the first major museum dedicated to contemporary art from Africa and its diaspora, and the biggest of its kind on the continent‎.

GUILD store

Part of the new venue is the GUILD store, which features local, limited-edition accessories, fashion and homeware.

“GUILD will be a portal to the most inspirational and adventurous world of design, art and lifestyle in Africa,” says The Guild Group CEO Trevyn McGowan. “This permanent space will allow us to hold exhibitions with international galleries, show ground-breaking locally produced pieces before they’re taken to other parts of the world, and offer a more rigorous exhibition programme that will not only premiere the continent’s top design, but also introduce a new stable of artists to the growing followers of this investment category.”

 

Part of the new venue is the GUILD Store, a brand new venture for the group that develops seasonal ranges of limited-edition accessories, fashion and homeware with leading Cape Town manufacturers, artists, fashion designers and furniture designers. The launch collab-collection by some of SA’s top creatives from the Southern Guild stable have been transformed into their own disruptive take on the “I Love Cape Town” T-shirt. “Each one has produced a surface design and/or a design for an I Love CT T-shirt,” says The Guild Group Brand and Communications Director Tracy Lynn Chemaly. “The surface design is being translated onto a variety of products, from mugs and dustbins to notebooks and handbags. The I Love CT T-shirts are all limited-edition and each have their own inspiration.”

 

But the GUILD Store will be an ever-evolving emporium of cutting-edge fashion, jewellery, accessories, stationery, books, gifting, ceramics, tech and kids’ products. Other collaborations include Hope on Hopkins Distillery working with SKOON skincare to produce a face cream in its miniature bottles, and Laurie Wiid van Heerden collaborating with Ceramic Matters to create beautiful, quirky paintbrush paperweights.

Ceramicist, Clementina van der Walt for GUILD
Works by ceramicist Clementina van der Walt for GUILD are among the outstanding local designs that will be showcased at Southern Guild’s new flagship store.
Paintbrush paperweights by Laurie Wiid van Heerden and Ceramic Matters
Cape Town-based designer Laurie Wiid van Heerden collaborated with Ceramic Matters to create quirky paintbrush paperweights, which will be available to buy at the CONCEPT store.
Iloni handcrafted jewellery pieces by Madri van Zyl
Iloni-handcrafted jewellery pieces by Madri van Zyl are among the wide assortment of items by carefully selected Africa artisans exclusive to the CONCEPT store.
Leather clutches by Porky Hefer, Laduma Ngxokolo, Lukhanyo Mdingi, Buki Akib, Conrad Botes,Andile Buka
The GUILD collaborations include a range of leather clutches by the likes of Porky Hefer (top), and also including (from bottom) Laduma Ngxokolo, Lukhanyo Mdingi, Buki Akib, Conrad Botes and Andile Buka.
Baby shoes by Lukhanyo Mdingi, Rich Mnisi, Laduma Ngxokolo
GUILD CONCEPT will be an ever-evolving emporium of fashion, jewellery, accessories, stationery, books, gifting, ceramics, tech and kids’ products. Shown here are baby shoes by Lukhanyo Mdingi, Rich Mnisi and Laduma Ngxokolo.
Buki Akib
Buki Akib transforms everyday necessities like wastepaper bins and bowls into works of art. Also shown here are ceramics by Andile Dyalvane X Mervyn Gers and Clementina van der Walt.

Alongside GUILD Store, GUILD Studio stocks contemporary furniture by South African designers, leading with an in-house range designed by The Guild Group CEO Julian McGowan. These pieces – representing the very best in local, contemporary furniture – are the antidote to imported and mass-produced furniture. Says Julian: “We are inviting the customer to select pieces that have narrative and longevity, allowing them to curate their homes with personality and a viewpoint.”

 

Of course, Southern Guild, the gallery that has spearheaded the collectible design category in Africa with its exhibitions and solo presentations, will continue to redefine perceptions of design and art from the continent.

 

The new Southern Guild Gallery’s inaugural show, which runs until October, is a group show, titled “Stellar”, exhibiting work by more than 20 South African heavyweights, such as Andile Dyalvane, Dokter and Misses, Gregor Jenkin and Porky Heferalongside work by Cheick Diallo from Mali and Hamed Ouattara from Burkina Faso.

 

“‘Stellar’ represents the highest echelon of collectible design from this country – something we have been building since we founded Southern Guild,” explains Trevyn. “It’s a very important show for us and our designers, a culmination of the work we’ve been doing for nearly a decade with the leading design voices in the country.”

 

Read about how IKEA and the Design Indaba are making African design go global and find out how 3D printing is bridging the gap between engineering and art.

GUILD studio

The GUILD Studio stocks local, contemporary furniture, including an in-house range designed by CEO Julian McGowan.