South Africa’s BMW M Festival Makes History.

Over two spectacular days this October, 20,000 people flocked to Kyalami Grand Prix Circuit to join in the celebration of South Africa’s first BMW M Festival.

Published: November 2017
Video/Photos: Supplied


Did you know that South Africa is the world’s third-biggest market for BMW M models? It’s been one of the top five for the last three years. So, it was no surprise that when BMW hosted South Africa’s first M Festival at Kyalami Grand Prix Circuit on 21 and 22 October, enthusiasts came flocking to experience “the most powerful letter in the world” and see various current and upcoming BMW M models. In fact, the event made history not only as the first-ever BMW M Festival in Africa, but also as the largest in the world.


Highlights of the two-day event included a sneak preview of the all-new BMW X3 to be manufactured at Plant Rosslyn in the first quarter of 2018, a range that will debut the first-ever M Performance model in the X3 line-up – the BMW X3 M40i. Visitors were also given the opportunity to see the all-new BMW M5 in the flesh. It will be available in South Africa during the first quarter of 2018, making a special appearance after its world premiere at the Frankfurt International Motor Show in September. The M Festival also saw the launch of the exclusive limited-run, special-edition BMW M4 CS.


Festival-goers watched drag races and drifting, and had the option to either drive MPerformance vehicles in an M Power lap or face the adrenaline of being driven by an advanced driver in a hot lap with an M vehicle.


Check out the highlights of day one of the first-ever BMW M Festival in South Africa.
A large number of visitors took advantage of attractive finance offers that were available at the biggest-ever BMW pop-up dealership at the festival. All BMW models on display were offered at a special “Festival Rate”.

At the festival, visitors got a sneak preview of the all-new BMW M5 that will be available in South Africa in the first quarter of 2018.

BMW customers, fans and car enthusiasts were able to take a trip down memory lane with a display of BMW M and M Performance heritage vehicles.

One of the most anticipated BMW M models this year, the all-new BMW M4 CS, was unveiled at the media launch of the first-ever BMW M Festival at the Kyalami Grand Prix Circuit in Gauteng.

Just under 20 000 visitors flooded to the BMW M Festival, which, apart from offering high-speed motoring thrills, also included an exclusive kiddie’s area for future BMW drivers.

Festival-goers were entertained at the main stage by local and international DJs, including Tomorrows Will, DJ Martin, The Muses, Delivery Boys, Mali Zulu, Majozi, Goodluck Live, Bad Wolf, Shekhinah, DJ Kent, Culoe De Song, Ricky Rick and German DJ Alex Schulz. 

Veteran BMW superbike rider Lance Isaacs, BMW DTM driver Tom Blomqvist and Sasol GTC BMW driver Gennaro Bonafede thrilled the crowds as they drag raced in the BMW S 1000 RR, attention-grabbing BMW M4 DTM racing car and the new BMW M4 CS. A few visitors were also lucky enough to be taken for hot laps around the 16-turn, 4.5km anti-clockwise FIA-graded Kyalami circuit by Blomqvist in his BMW M4 DTM racing car.


But the festival wasn’t just about cars and exhilaration of high speeds. Top local and international acts provided music and entertainment. Artists included Tomorrows Will, The Muses, The Delivery Boys, DJ Martin, Mali Zulu, Majozi, GoodLuck, BadWolf, Shekhinah, DJ Kent, Culoe De Song, Riky Rick and German DJ Alex Schulz. Gourmet food and drinks were enjoyed by the crowds, and BMW lifestyle accessories were on offer throughout the festival. Even future BMW drivers were entertained in an exclusive kiddie’s area.


On the last day of the festival, the country’s finest examples of classic and collectible BMWs were on show at the BMW Gauteng Car Club’s Concours Event, the greatest annual South African celebration of BMW heritage.


Tim Abbott, Chief Executive Officer of BMW Group South Africa and Sub-Saharan Africa, says he was delighted with the overwhelming success of South Africa’s first-ever BMW M Festival and the passion shown by BMW fans. “We are certainly here to stay and look forward to other successful BMW M Festivals in the future,” he said.


Watch day one and day two of the BMW M Festival highlights.


Day two of South Africa’s first-ever M Fest was packed with thrills. Take a look at the highlights here.